Make yourself indispensable to your best customers
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Customer is king
Consider these points as a route to customer satisfaction that’s not wholly based on price discounting but more on brand loyalty and star treatment.
- Look at how your customers prefer to contact you – phone, email or in person – and improve that communication channel.
- Analyse past customer-service interactions to see what your customers priorities are, eg delivery times, value, new product lines or reliability.
- Examine competitor offerings to see if they’re adding value to their product or service in a way that you’re not – then better it.
- Spend time with your customers to see how they’re actually using your product. Ask them what they’d like to see more or less of in the future.
- Keep communicating with the staff, partners, people who deal directly with your customers so you can react quickly to any issues.
As customer expectations rise, delivering a timely and quality service that stands out from the crowd is a critical element in building a successful business.
This post is sponsored by Lloyds TSB Commercial. Lloyds TSB Commercial offers a range of guidance and support to help you achieve business success. For more information, please visit www.lloydstsbbusiness.com
Lloyds TSB Commercial is a trading name of Lloyds TSB Bank plc and Lloyds TSB Scotland plc and serves customers with an annual turnover of up to £15M.
Photo credit: Jim B L