10 rules of business ‘netiquette’
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Netiquette varies depending on where you are. If you are thinking of getting into social media for your business, lurk – anonymously observe – before you leap.
For more information about social media marketing, check out the articles on HP’s Business Answers site.
- Have respect for others when you are online. Never forget that the person reading your mail or posting is a person, with feelings that can be hurt.
- People cannot tell what mood you are in by the way you type. Typing in CAPS is akin to SHOUTING.
- Keep emails short and sweet, use descriptive subject lines and think twice before copying someone into an email unnecessarily.
- Don’t use a business Twitter account for chatting or personal conversation use direct messages or e-mail or instead.
- Don’t tweet too much and avoid writing messages that are more than one tweet long. Tweets should favour quality over quantity.
- Try not to follow more profiles than you have followers as users may think you are a spammer.
- Create user-friendly profiles. An online profile is your virtual business card – it needs to be informative, honest and professional.
- Invite friends and acquaintances to connect, but do not add strangers. You do not have to accept friend requests or event invitations.
- Think before you post. Pictures, comments, blog entries can all be saved and forwarded on to others. Don’t post anything private or unprofessional in a public medium – it may come back to haunt you.
- If you’re a publisher or blogger, you need to pay attention to usage rights for photographs. If you want to use a particular image and it’s not licensed to allow usage, just contact the photographer or buy images from a reputable image library like iStockPhoto.
Matthew Stibbe is writer-in-chief at Articulate Marketing. He is also an avid blogger, closet geek and HP fanatic.
Photo credit: brownwindsor
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